Monday, March 17, 2014

The Word Exchange- Alena Graedon

The Word Exchange Alena Graedon Doubleday, Apr 8 2014, $26.95 ISBN: 9780385537650 In Manhattan Chief Editor of the anachronistic North American Dictionary of the English Language (NADEL) Douglas Samuel Johnson grieves the death of the written word as the demise of civilization. Instead of obsolete books, love letters, maps and photos, Meme devices are commonly used and the Synchronic company controls linguistics via their gadgets and the Word Exchange. Still Doug diligently finishes a twenty-six year old project with the third edition of the dictionary about to come out probably to the “Sound of Silence” (Simon and Garfunkel); unlike the second version back in the antiquated nineties receiving critical acclaim. At the same time of Doug’s latest triumph, his wife Vera is divorcing him. Doug gives his beloved daughter Anana pills marked as “Alice” to be used only if she is in peril before he vanishes. Ana and her NADAL colleague Bart search for her father, which takes them dangerously behind the curtain of Synchronic's brilliant insidious marketing wizardry. They also meet the rebellious Diachronic Society and eventually reach the ancient Holy Grail of language the Oxford English Dictionary office. However, they appear too late to prevent the pandemic “word flu” as the end of language without gadgets denotes the end of life (past, present and future) as we knew it. Extrapolating current communication technological trends (for instance, from print to electronic) into the next century, Alena Graedon provides a powerful dark dystopian future. The exciting storyline contains a strong message echoing Marshall McLuhan’s “the medium is the message” so be wary of the technological-industrial-government complex controlling thought through gizmos. Fans will appreciate the misadventures of Ana and Doug as they fall through the rabbit hole into a world which held the wake for obsolete print. Harriet Klausner

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