Thursday, October 8, 2009

The Trump Card: Playing to Win in Work and Life-Ivanka Trump

The Trump Card: Playing to Win in Work and Life
Ivanka Trump
Touchstone (Simon & Schuster), Oct 13 2009, $24.95
ISBN: 9781439140017

This is in some ways more a self help book than an autobiography as the author uses her personal history to provide practical advice on how to make it especially in business, but in any relationship; i.e., like she had with her two famous parents. Ms. Trump makes it clear she is not just a daughter of two high powered wealthy parents though she acknowledges up front that gave her an edge. Instead she is extremely proud to have avoided the reckless out of control behavior of many of her second generation to become an ambitions vice president of the Trump Organization. She makes the case she earned the position as she understood her father could have at any time if she failed to be up to the task say’ you’re fired”. Much of the advice focuses on how to use what positives you have to overcome the negative baggage everyone carries. Office chaos can further a career if the individual does not panic so be effective and efficient while selling yourself as name brand is everything. This memoir is well written as Ivanka Trump encourages people to go out and get what you want in work and life by working at it with a positive attitude.

Harriet Klausner

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